How well does your website rank in AI search?
Your customers now ask ChatGPT, Google's AI Overviews, Copilot and Perplexity who to hire. Paste your web address to see whether those AI tools can find, read and recommend your business, plus your full website score.
- ChatGPT, Google AI, Copilot & Perplexity
- 22 AI-readiness checks
- Plus the full 69-point website score
Partly visible to AI
- Google Search & AI Overviewscan read your site
- ChatGPT searchcan read your site
- Bing & Microsoft Copilotcan read your site
- Perplexityis blocked
- Claude searchcan read your site
- ChatGPT reading a linkcan read your site
AI gives one answer. Be in it.
More of your customers are asking AI tools questions like “who’s the best roofer in Lexington?” instead of scrolling through ten blue links. The answer they get is short and names only a few businesses.
AI tools can only recommend businesses they can read and understand. If your website blocks their crawlers, hides its content behind JavaScript, or never says plainly what you do and where, you’re not one of the names.
Your AI visibility score shows what those tools see when they look at your site, and what to fix first.
22 AI-readiness checks. Five areas.
AI crawler access
Can ChatGPT search, Google, Copilot, Perplexity and Claude actually read your site, or does your robots.txt or a JavaScript-only design keep them out?
Business facts AI can read
Structured data that tells AI exactly what you are, where you are, how to reach you, your hours, service area, profiles and reviews.
Answer-ready content
AI answers are built from pages that answer questions directly. We check your FAQs, headings, page titles, location and how much detail your pages give.
Trust & freshness
HTTPS, a sitemap, signs the site is kept up to date, an about page and proper share previews: signals AI uses to decide who to trust.
AI extras
An llms.txt guide for AI assistants, nothing hiding your pages from search, and contact details in plain text.
Plus your full website score
Every AI check also runs our 69-point website review: message, design, mobile, speed and Google search. Your AI score counts for 20% of that overall score.
About the Website BoosterThe AI crawlers we check for.
Each AI tool sends its own crawler. Your robots.txt decides which ones get in. Blocking the wrong one can quietly remove you from that tool’s answers.
| AI tool | Crawler | What it controls |
|---|---|---|
| Google Search & AI Overviews | Googlebot | AI Overviews use regular Google crawling |
| ChatGPT search | OAI-SearchBot | Decides whether you can appear in ChatGPT search answers |
| ChatGPT reading a link | ChatGPT-User | When a user asks ChatGPT to look at a page |
| Bing & Microsoft Copilot | Bingbot | Copilot answers draw on Bing |
| Perplexity | PerplexityBot | Perplexity’s search index |
| Claude search | Claude-SearchBot | Claude’s search results |
| AI model training | GPTBot, ClaudeBot, Google-Extended, Applebot-Extended, CCBot | Whether models learn about your business |
Google says blocking Google-Extended doesn’t affect Google Search or AI Overviews; those use the regular Googlebot.
We build every site to score 90+ for AI search.
AI search optimization is built into every Website Booster site: $0 upfront, then $75/month for hosting, security and all updates. No contract.
- Structured data for your business, services, hours, area and reviews
- FAQ content written around what your customers ask AI
- An AI-friendly robots.txt and an llms.txt guide
- Fast pages whose content is readable without JavaScript
- Google Business Profile connected to your site
- Your AI score re-run before launch so you can see the change
Straight answers about AI search.
What is AI search optimization (AIO)?
AI search optimization means setting up your website so AI tools like ChatGPT, Google’s AI Overviews, Microsoft Copilot, Perplexity and Claude can find it, understand what your business does, and trust it enough to mention you in their answers. You may also hear it called GEO (generative engine optimization) or AEO (answer engine optimization).
Is AI search optimization different from SEO?
It builds on the same foundation: a fast, crawlable site with clear content. AI search leans harder on structured data, direct answers to questions, clear business facts and letting AI crawlers in. A site can rank on Google and still be hard for AI tools to read.
Can you guarantee ChatGPT will recommend my business?
No one can honestly guarantee that. AI tools decide what to say on their own. What we can do is remove everything that stops them from finding and understanding you, and give them clear, trustworthy information to work with. Your AI visibility score measures exactly that.
How is my AI visibility score calculated?
We read your homepage and a few inner pages, your robots.txt, sitemap and llms.txt, and grade 22 things across five areas, worth 100 points: AI crawler access, business facts AI can read, answer-ready content, trust and freshness, and AI extras. It runs in seconds. We build every new site to score 90+.
Should I block AI crawlers?
For most local businesses, no. Blocking search crawlers like OAI-SearchBot or PerplexityBot can keep you out of those tools’ answers. Blocking training crawlers like GPTBot or Google-Extended is a choice some publishers make; it doesn’t remove you from Google Search or AI Overviews, but it may mean AI assistants know less about your business.
What is llms.txt?
A short text file at yoursite.com/llms.txt that summarizes your business and points AI assistants to your most important pages. It’s a newer, optional standard, so it counts for a few points rather than many, but it takes minutes to add.
What does it cost?
AI search optimization is included in our Website Booster: a new custom website for $0 upfront and $75/month, with hosting, security and all updates included. No contract.
See what AI sees. Then fix it.
Free AI visibility score in seconds, plus your full website score.